Marketing As If Your Library Depended On It with Pat Wagner
CEUs Offered:
.3
Marketing is more than bookmarks, Library Week and a newsletter. Learn how to partner with your library users to increase the use of your library as well as promote special events, explain policies and build financial and political support. Discover where to focus limited resources, how to avoid library jargon in print materials, the importance of target audiences (even for a small library that serves everyone) and writing "benefit" statements. Participants are invited to bring their print materials for a free (and gentle) critique.
